If you run a small business, chances are you are wondering if blogging is worth the time and effort. The short answer is a definite YES! Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more perspective customers.
Here are some of the most important benefits of having a blog for your business:
Boost Search Engine Optimization
Search engines love fresh content and that’s why it’s important to add or update content to your website on an ongoing basis. What better way to provide frequent content than with blog posts! By blogging routinely, you give Google and other search engines new content to index and you create opportunities to add important keywords to increase your visibility on search engine results pages (SERPS).
Develop Relationships with Potential and Existing Customers
Blogging allows you to connect with your target audience. This can be accomplished by asking your audience questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to your audience’s comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
Establish Your Business as an Industry Leader
No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. The more you share your knowledge, the more you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.
Connect People to Your Brand
Blog posting allows you to share your knowledge and expertise with a personal touch to your business that perspective and current customers won’t see through outbound marketing techniques. Blogging gives others a sense of the vision, goals and purpose of your company.
Create Opportunities for Sharing
Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.
From a practical standpoint, blogging just makes sense. With minimal effort and expense, you can build credibility, boost search engine rankings, increase website traffic, and foster relationships with potential and current customers. This is an opportunity no small business should pass up.
Are you interested in creating a blog for your organization? We can help. My Essential Office Assistant offers web design and digital marketing solutions to meet your needs. No time to blog? No problem. Our team can work with you to create thoughtful, informative posts for your business blog.